If you run your blog like a non-profit you take no adds, get no profit financial profit (even though it is very good karma to do this) and so demonstrate that you exist only as a public service like many volunteer efforts do. This allows you more freedom to share things that can help save the world and all life in it in many ways. If people share your interests and sincere nature at getting at the truth as much as possible in any given situation, more people benefit all over by your research and this helps the world in general to be a better place ongoing.
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