Monday, March 3, 2014

True magazine 1937 to 1975

As a boy during the middle to late 1950s and early 1960s I often read True Magazine for all the eyewitness articles of men mostly having adventures and almost dying doing different things around the world. It sort of amazed me how things were around the world at the time as a boy and young man. I also read popular Science and Popular Mechanics regularly and Reader's Digest which was then a very popular magazine then as well. 

Mostly, there was only television, radio and magazines and libraries when I was growing up to obtain information. Maybe if you had a short wave radio you might get more info. Otherwise, you had to actually go places to learn more about places and events. So, True magazine and other magazines allowed young people and adults to learn more about our very diverse world.

However, it could be said that True magazine though well read was sort of a sexist adventurist kind of magazine during those times. So, when Women's liberation came in strong in the late 1960s a lot of publications lost favor including this one. 

However, I learned amazing things about the world through True magazine from the 1950s through the 1960s.

 

True (magazine) - Wikipedia, the free encyclopedia

en.wikipedia.org/wiki/True_(magazine)
Wikipedia
True, also known as True, The Man's Magazine, was published by Fawcett Publications from 1937 until 1974. Known as True, A Man's Magazine in the 1930s, ...

True (magazine)

From Wikipedia, the free encyclopedia
True
Categories Men's magazine
Frequency Monthly
First issue 1937
Final issue 1975
Country United States
Language English
True, also known as True, The Man's Magazine, was published by Fawcett Publications from 1937 until 1974. Known as True, A Man's Magazine in the 1930s, it was labeled True, #1 Man's Magazine in the 1960s. Petersen Publishing took over with the January 1975, issue. It was sold to Magazine Associates in August 1975, and ceased publication shortly afterward.
High adventure, sports profiles and dramatic conflicts were highlighted in articles such as "Living and Working at Nine Fathoms" by Ed Batutis, "Search for the Perfect Beer" by Bob McCabe and the uncredited "How to Start Your Own Hunting-Fishing Lodge." In addition to pictorials ("Iceland, Unexpected Eden" by Lawrence Fried) and humor pieces ("The Most Unforgettable Sonofabitch I Ever Knew" by Robert Ruark), there were columns, miscellaneous features and regular concluding pages: "This Funny Life," "Man to Man Answers," "Strange But True" and "True Goes Shopping."

Editors

In the early 1950s, when Ken Purdy was True's editor, Newsweek described it "a man's magazine with a class all its own, and the largest circulation of the bunch." A prolific contributor to Playboy and other magazines, automobile writer Purdy (Kings of the Road), was the son of W. T. Purdy, the composer of "On, Wisconsin!". Ken Purdy committed suicide in 1972 at the age of 59.
During the 1960s, True was edited by Douglas S. Kennedy. Robert Shea, co-author of the The Illuminatus! Trilogy, was an associate editor from 1963 to 1965 before he moved on to Cavalier and Playboy. Charles N. Barnard and Mark Penzer edited True during the 1970s. The cover price in 1963 was 35 cents, climbing to 50 cents by 1965 and 60 cents in 1970. Fawcett also did special issues, such as True's Football Yearbook, published annually from 1963 to 1972, and True's Boxing Yearbook. True's various spin-offs included calendars, such as George Petty's True Magazine Petty Girl Calendar for 1948, published by Fawcett in 1947.

Books

In January 1950, True went back to press after a sold-out issue in which Donald E. Keyhoe suggested that extraterrestrials could be piloting flying saucers. The material was reworked by Keyhoe into a best-selling paperback book, The Flying Saucers Are Real (Fawcett Gold Medal, 1950). True did follow-up UFO reports in 1967[1] and 1969. Frank Bowers edited The True Report on Flying Saucers (1967).
The magazine was the source for a number of other books, including True, A Treasury of True: The Best from 20 Years of the Man's Magazine (Barnes, 1956), edited by Charles N. Barnard and illustrated by Carl Pfeufer, and Bar Guide (Fawcett, 1950) by Ted Shane and Virgil Partch. Cartoon collections included Cartoon Laffs from True, the Man's Magazine (Crest Books, 1958), True Album of Cartoons (Fawcett, 1960), Cartoon Treasury (Fawcett, 1968) and New Cartoon Laughs: A Prize Collection from True Magazine (Fawcett, 1970).

Television

GE True, a 1962-63 television series filmed at Warner Bros. Studios in Burbank for CBS, featured stories based on the magazine's articles. Jack Webb was the executive producer, host and narrator.
The Main Library at the University of Illinois at Urbana-Champaign has a lengthy run of True back issues.

In popular culture

A feature in Mad Magazine titled "When Advertising Takes Over Magazines Completely" depicted a True cover story with the headline "A Night of Terror in the Valley of the Jolly Green Giant."

References

Selections from True

This page was last modified on 10 January 2014 at 18:34.
end quote from:
 

No comments:

Post a Comment