Disney introduces surge pricing at theme parks

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Disney introduces surge pricing at theme parks

Disney introduces seasonal pricing at theme parks

by Frank Pallotta   @frankpallotta February 28, 2016: 2:50 PM ET

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The "Happiest Place on Earth" now comes with seasonal pricing.

Starting Sunday, Disney's Walt Disney World resort in Florida and Disneyland in California will charge different ticket prices for its parks depending on the time of year, the company announced in a blog post.

The calendar will be divided into Value, Regular and Peak periods. The new pricing plan will apply to one-day tickets.
A one-day park ticket at Orlando's Magic Kingdom during a Value period will stay at current levels of $105 for those aged 10 and above.
But tickets during Regular season days (most of April, for example) will rise to $110. The price will then shoot up to $124 for Peak days. That includes holidays like the Fourth of July, Thanksgiving and Christmas.
At Disney World's three other parks (Epcot, Hollywood Studios and Animal Kingdom) one-day tickets will be $97 for Value, $102 for Regular and $114 for Peak.
Tickets to Anaheim's Disneyland will cost $95 for Value, $105 for Regular, and $119 for Peak.
Related: Disney stock slips despite record quarter
Disney (DIS) said it's trying to find "ways to help spread out visitation."
"The demand for Disney Parks continues to grow, particularly during peak periods," the company said. "At the same time, we have an unwavering commitment to exceeding the expectations of all our guests."
Disney notes that the seasonal demand prices are posted in advance.

Disney is introducing surge ticket pricing for Walt Disney World resort in Florida and Disneyland in California.

The price change comes at a time where the company is planning major expansions based on popular brands like "Star Wars," "Toy Story" and "Avatar."

CNNMoney (New York) First published February 28, 2016: 11:39 AM ET