One interesting thing: Chesea Clinton and Ivanka are best friends. Why? Because they grew up together in the limelight always and rich. So, they have a lot in common.
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Ivanka creates a Camelot in pictures
Ivanka Trump's Instagram account is helping her cultivate a Trump version of Camelot
(CNN)Set
aside the politics of last weekend's inaugural celebrations, don't
think about the crowd size, the message, the protests, and the pomp ...
what's left? A lot of Trumps. Big ones, little ones, baby ones, toddling
ones -- it was a second- and third-generation presidential family on
rare display the likes of which hasn't been seen in such numbers since,
yes, the Camelot of the John F. Kennedy era.
It's
been Ivanka Trump leading the peek inside the life of her family, with
never-before-seen moments of unguarded play, dress-up, and White House
exploration. She has almost six million followers -- 2.7 via Instagram,
3.01 via Twitter. With the advent of a social media-savvy first
daughter, the opportunity for the public to be voyeurs into the personal
moments of the younger generation of Trumps is more available than ever
before.
Here's Ivanka's youngest
son, Theodore, taking his first crawl, ever. It just happened to be
across the floor of the White House State Dining Room:
As of Thursday afternoon, the post had more than 850,000 views on her Instagram account.
Ivanka is happy to show off her kids, like she did in their pajamas at Blair House over Inauguration Weekend:
Or
on their way to the parade, with specially booster-seated limousines
for her two older kids, five-year-old Arabella and three-year-old
Joseph. Note the kids' electronic devices:
A fashion devotee, Ivanka
also showed off the Oscar De La Renta gown she wore to Thursday night's
candlelight dinner at Union Station on Inauguration Eve:
With more than 1.3 million
views, Ivanka's top Instagram video from the weekend was the one where
her half-brother, Barron, 10, entertains little Theodore. Peek-a-boo,
always a fave.
Ivanka, however, isn't the
only Trump child to showcase private moments; Donald Trump, Jr., with
his 726,000 Instagram followers, has had his share of posts. Here's one
of his five children enjoying breakfast at the White House:
Lara Trump, Eric Trump's wife, posted one from the weekend at the White House, as well.
Even Tiffany Trump has
gotten in on the posting action, wearing American flag shoes and posing
with half-brother Eric on the balcony outside the White House solarium:
And while it's fun to catch
these mini-episodes of "keeping up with the Trumps," the branding of the
Trump clan is likely the paramount strategy here. The sharing of
private and personal elements of the president's life are a helpful,
humanizing factor for him, and Ivanka's throwing open the doors, while
"aww"-inducing, could also be some carefully-crafted storytelling.
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