Wednesday, September 16, 2026

this is the 2nd most read article as of September 16th 2026 here at this blog

 

I was thinking about the Mithras Book Store which was in La Jolla in the 1970s 

Friday, September 11, 2026

I was thinking about the Mithras Book Store which was in La Jolla in the 1970s

 The Mithras Bookstore was likely the coolest mystical Type book store I have ever been to. I can't remember who took me there first but I saw the "Woodstock" film they made which was a documentary of all the groups who played and what the scene was like there because I'm a California boy and didn't make it to Woodstock because that was an East Coast thing in 1969 I believe it happened.

I saw "Woodstock Documentary" likely around 1970 or whenever they compiled all the footage of Groups playing at that amazing Concert I think in Upper New York State(not familiar with the cities or geography of New York sTate because I'm in California).

This was shown at the Unicorn Theater which was adjoined to this really cool Bookstore in La Jolla too then.


begin quote from AI Overview
 
The Mithras Bookstore (often spelled Mithras or Mithras Books) was a famous counterculture hub in La Jolla, California, during the 1960s, 1970s, and early 1980s.
Key Details
  • Location: Corner of Pearl Street and La Jolla Boulevard (7456 La Jolla Boulevard).
  • Founders & Owners: Harold and Sandra Darling, alongside Harold Leigh and Elizabeth Rattisseau.
  • Vibe & Atmosphere: It offered an otherworldly, bohemian escape filled with esoteric books, incense, baroque or classical music, Andean music, free popcorn, and a famous collaged floor made of words and images.
  • The Unicorn Cinema: The bookstore sat right next to (or connected to) the tiny, cinderblock Unicorn Theatre / Unicorn Cinema, an art-house film space that screened rare, foreign, silent, and avant-garde films (including the American premiere of Andrei Tarkovsky’s Solaris).
  • Green Tiger Press: The founders also operated Green Tiger Press from this creative ecosystem, which published and revived rare, vintage children's illustrations and art books.
  • Closure: The Unicorn Cinema closed on March 21, 1982, and Mithras Books closed the very next day on March 22, 1982.
Would you like to know more about the Unicorn Cinema's film history, the Green Tiger Press publications, or how the La Jolla Historical Society has archived their legacy?
  • Bookology Magazine
    Green Tiger Press, Part One - Bookology Magazine
    May 20, 2024 — Green Tiger Press brought pre-1940 forgotten children's illustrations like Smith's out of the attic and into the form of cards, po...
  • Facebook
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    From the mid 1960s to the early 1980s the Mithras Bookstore (at the Sign of the Sun), the Unicorn Theatre aka Unicorn Cinema and G...
  • San Diego Union-Tribune
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    Dec 4, 2019 — With fewer than 100 seats, the Unicorn screened films that couldn't be seen anywhere else in San Diego: avant-garde, foreign, sile...
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