15 hours ago — Disney and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI's short-form ...
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Yes, Disney is actively integrating AI across its business,
from using it for production efficiency, enhancing Disney+ with games
and personalized content, creating new customer experiences, to
exploring AI-driven user-generated content (UGC), though this has
sparked debate with creators over job security and IP. CEO
Bob Iger sees AI as a major opportunity for storytelling, cost savings,
and engagement, while also navigating risks to its valuable
intellectual property.
This video explains how Disney used AI for the opening credits of Marvel's Secret Invasion:
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An
animator will still be sketching out each of the main poses, and then
AI will be used to fill in all the in-between movements of the character
that move them from A to Z. And even then, the company says, an animator is in control of tweaking those AI-generated movements.Nov 30, 2025
Expect
AI-powered games, personalized recommendations, and even user-generated
content (UGC) where fans can create their own stories using Disney IP,
turning the service into a shoppable marketing platform.
Customer Experience:
AI powers personalized support, interactive attractions, and potentially real-time adjustments in parks.
Creative Exploration:
Disney
is exploring AI for new storytelling formats and interactive
experiences, following Walt Disney's own embrace of technology.
Intellectual Property (IP) Protection:
Disney
is actively negotiating with AI companies to protect its characters and
stories from unauthorized use, even suing some (like Midjourney) for
infringement, notes Business Insider.
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