In the 1980s I belonged to an honest business network called Briarpatch. We met to try to keep our businesses as honest and as straightforward as possible and to help new business owners to help their customers the most they could while conducting their businesses in as useful and also profitable way possible while serving society at the highest level possible. I found this approach very useful and satisfying as an owner of several businesses at the time which is why I'm sharing this idea with you here now. So, the idea was being helpful to the community by being as useful to the community and to yourselves and your families while also making a profit at the same time. So, the idea was efficiency not only for yourself and your family but also efficiency for everyone you served as a proprietor and business owner of your business. Like Steve Jobs there was then an idea of starting a business in your garage or small store front (your choice) on a shoe string and building your way up. This model actually tends to create the best outcomes in both the short and long run because a business tends to waste less money by operating (from the ground up) by learning all aspects of a business without trying to obtain big loans that might sink your business in the early stages. You are much more likely to actually succeed and not go bankrupt (or your business going bankrupt) if you start on a shoestring while working part time for someone else and then as your profits increase you start working full time on your business as you watch it grow.
In fact, I applied what I learned from running a new business directly to this blog when I started to watch the stats page to see what people were interested in. When I started to share with people more what they were interested in when I shared these interests too it is when my Blog site took off. So, even though I'm not trying to advertise or earn even a penny from this enterprise but rather to perform a public service instead worldwide, I'm still using the same methods I learned to develop businesses in the 1980s by giving people what they want when it agrees with what I want to do too.
My cousin, when as an undergraduate at USC in eventually becoming a lawyer had a guest lecturer in advertising. The man walked in and spit on the podium. He said, "You will never forget that! Which is why this technique is used in advertising." And I and my cousin never forgot that incident. Advertising sells either through sex or death. It invades the subconscious mind so you don't forget what is being sold. Think about the subliminal seduction of this the next time you view and advertisement in a magazine, online or on TV or on a sign as you drive by. All advertising always is either based upon sex or death to shock you.
However, this is the most important advice I have for you, "We all learn much more from our failures than our successes." What this means is you might need to fail one or more times before you actually learn how to run ANY business because running a business is about wearing all the hats. What this means is you have to be salesman, manufacturer, book keeper or accountant, buyer of parts or merchandise wholesale, able to set up your DBA (doing business As), going to the Department of Equalization in California and getting all your permits set up to do whatever business you are going to do.Setting up a business checking account with that Doing business as Name etc. Learn to talk to customers and how to sell them and then how to follow through with them so they recommend you to others (because word of mouth is always the best way to grow). So, if you are the best at what you do around, everyone is going to beat their way to your door. But, even if you can't do one of the hats (or inside business professions) then your business collapses even if you have a really good product because you don't yet have enough diversity (which usually isn't there before someone is 28 to 30) unless you have a mentor like a relative or older friend helping you that is more experienced in running a business.
So, it doesn't matter how good your idea or product is unless you have all your ducks in a row so everything is covered to keep you in business. A business is like a ship. Everything has to be working to survive the storms. And last of all Businesses are always "Feast or famine". They don't resemble the security of any job at all. But, if you run your business profit or loss you don't even have to pay yourself a salary or by the hour to run it depending upon what business it is and where you are located and the laws of that area of the U.S. or world.
History of The Briarpatch Network aka The Briarpatch ...
www.briarpatch.net/
Authentic information about the original Briarpatch Network. ... Honest Business: A Superior Strategy for Starting and ManagingYour Own Business (with Salli ...Briarpatch - The Well
www.well.com/~mp/briars.html
The Briarpatch was a network of businesses in the San Francisco Bay Area founded ... Other books to come out of the Briarpatch were: Honest Business, Phillips ...
Also, here is one of the books we used to understand marketing in the 1980s as well.
9780618785919 - $9.52 - Guerrilla Marketing - chegg.com
Adwww.chegg.com/9780618785919Free Shipping on orders over $55!Chegg has 1,850 followers on Google+
Official Site of Guerrilla Marketing
www.gmarketing.com/The OFFICIAL Guerrilla Marketing website! Jay Conrad Levinson works or has worked with companies like Apple, Microsoft, Sun Micro Systems, Procter and ...Guerrilla marketing - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Guerrilla_marketingGuerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) ...
Wikipedia
The 80 Best Guerilla Marketing Ideas I've Ever Seen
www.creativeguerrillamarketing.com/guerrilla-marketing/the-80...Mar 14, 2010 - These are the 80 best guerilla marketing examples / ideas I have ever seen. If you are looking for Gorilla, Guerilla, Guerrilla Marketing ...
No comments:
Post a Comment