Et Tu, Silicon Valley?
How PRISM could ruin Apple, Google, and every other big tech company.
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Et Tu, Silicon Valley?
How PRISM could ruin Apple, Google, and every other big tech company.
The Google I/O developers conference in May. Google and other tech
companies were revealed to be a part of the NSA's PRISM surveillance
program.
Photo by Justin Sullivan/Getty Images
Photo by Justin Sullivan/Getty Images
Every major tech company that has been reported to be participating in PRISM, the massive surveillance program revealed by the Guardian and Washington Post, has denied involvement
in the program. How should we reconcile their denials with the news
reports, which include a PowerPoint slide showing that “PRISM
collection” started on a specific date for each provider? There are a
couple of possibilities. First, Apple, Google, Facebook, Microsoft,
Yahoo, et al., could be lying. This might be because their spokespeople
don’t know what they’re talking about, they aren’t allowed to say
anything about the secret program, or they just don’t want to admit that
they’re abetting massive surveillance.
The other possibility is that they don’t know they’re part of the program—that the NSA has somehow figured out a way
to invade these companies’ private data. In other words, the NSA could
be doing to Facebook what Facebook has been doing to us all these years.
At this point, we don’t really know what’s going on. And we might
never know. In one sense, though, it’s not really important whether
these companies knowingly participated in the NSA program or whether
PRISM operated without their knowledge. Either scenario is profoundly
shocking, and if any part of the PRISM program is true, it would be a
terrible setback for an industry whose long-term prospects depend on our
continued participation in their data-collection schemes.
Over the last decade, more or less implicitly, the giants of Silicon
Valley and the people of Earth have made a deal: We allow them to gather
up every bit of data about our lives. In return, we get free or very
cheap services that we have fun using and (maybe) make us more
productive.
The deal has always been a shaky one because it’s inherently
one-sided. We don’t really know, and probably won’t ever be able to find
out, what kind of data these companies collect about us, what happens
to that data, and how secure it is from other parties. All that we know
for sure is that the potential for abuse is staggering. Every day, most
of us willingly carry around devices whose surveillance capacities would
have been a gleam in the eye of any East German security official. Our
machines know who we talk to, what we buy, who we worship, how we can be
blackmailed, and they know where we are and everywhere we have ever
been.
On the other hand, hey, you have a machine that will answer any
question you’ve ever thought to ask, that will let you take pictures of
every moment of your kid’s life, that will let call your long-lost
relatives across the world for free. Thanks to massive data-mining, we
may one day get self-driving cars and cures to genetic diseases.
Are these trade-offs worth it? Most of us seem to think so, at least
to judge by our continued use of these products. If that’s the case,
it’s mainly because we’ve been assured by tech giants that our privacy
is of utmost importance. They all make a show of safeguarding our data,
and, to varying degrees, I think they’re all genuine about it. That
could be true even for the most cynical of reasons: These companies know
that the only way for their businesses to work is if we don’t fixate on
the potential dangers of the devices in our pockets. Facebook and
Google are only viable, as business propositions, if we’re enthusiastic,
optimistic participants in our own data-mining.
But PRISM changes that calculus. If tech giants really can’t stop the
U.S. government from observing everything we do on their sites, it
represents a giant hole in their assurances about our data. PRISM means
that we can’t really trust these firms’ promises, and it may spark
demand for alternatives. PRISM makes search engines like DuckDuckGo—which
lets you search anonymously—more attractive. It sets up a market for
encrypted email services, for apps that shut down location-tracking on
your phone, for Web browsers and plug-ins
that prevent you from being followed online. In the long run, these
more private services might be less useful than the ones run by
data-mining companies—they may not lead to self-driving cars—and they
may cost more (if your phone’s operating system isn’t subsidized by ads,
maybe you’ll pay a lot more for it) but it’s possible we’ll prefer that
trade-off.
This might be especially true outside the United States. Most of the
people who use gadgets and services produced by companies in Silicon
Valley do not live in America. When Google, Facebook, and Apple look to
China, India, and South America, they see dollar signs, an untapped land
of data to collect and analyze. Now we have the American government
assuring us that Americans aren’t being surveilled by these
programs. The government says that there are stringent protections in
place to protect the privacy of Americans—which implies that
non-Americans, the vast majority of these firms’ customers, are fair
game for spying. The NSA’s slides make this explicit. They point to
America’s “home-field advantage,” the fact that when one foreign Gmail
user emails another, the communication may be routed through the United
States. If you run a fledgling search engine, social network, or
smartphone company in the developing world, the NSA has just given you a
huge marketing gift: Facebook lets America spy on you! Apple is in bed with the feds! Use my thing!
Or, not. Maybe this will blow over. It has before; people always say
they’re worried about online privacy, and then their actions suggest
they really aren’t. It’s quite possible that many people will shrug
about PRISM—that we’ll decide, hey, I’m not doing anything wrong, so I
don’t really care if the NSA is reading my email, and that it’s worth
that self-driving car.
But let’s not let that happen. PRISM is the first, but not likely the
last, illustration of the terrible dangers of massive digital data
collection. It’s perfectly fine for us to decide that we’re OK with this
invasion. But we can’t decide if the trade-off is worth it if it’s all
secret—if we don’t know, and if even the tech industry doesn’t know,
what’s happening to all our digital tracks. So the best that can happen
is for the giants of Silicon Valley to see PRISM as an existential
threat. If that happens—if they begin to fear that their customers’
worries about governmental spying might harm their businesses—Apple,
Google, Facebook, and the others might be willing to wield their
considerable lobbying power to limit the reach of the security state.
There ought to be a law, and if tech giants fear for their existence,
they can help make it happen. One can hope, at least.
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