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What it means
- Combining two slang terms: "Aura" refers to someone's unique charismatic presence, while "farming" is the video game term for performing repetitive actions to gain points or items.
- The goal: The goal is to cultivate an image of effortless coolness or charisma.
- The fine line: There is a perceived "fine line" between successful aura farming and "flexing too hard," which can be seen as trying too hard or "cringe".
Examples of "aura farming"
- The viral dance: An 11-year-old Indonesian boy, Rayyan Arkan Dikha, went viral for his unique dance moves while on a boat during a race.
- Stylized actions: Striking a specific pose, performing a special move in a game, or even just standing in a cool way can be considered aura farming.
- Curated presentation: Dressing well, having a customized motorcycle, or bringing a book to a public place can also be seen as aura farming.
Origins
- The term's usage surged in 2024 and 2025, largely in reference to characters from anime and various celebrities.
- The 2025 viral video of Rayyan Arkan Dikha significantly boosted the term's popularity.
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