Newsjacking
www.newsjacking.com/
Newsjacking
is the art and science of injecting your ideas into a breaking news
story and generating tons of media coverage and social media engagement.Newsjacking: the book
The
rules have changed. The traditional PR model—sticking closely to a
preset script and campaign timeline—no longer works the way it used to.
Public discourse now moves so fast and so dynamically that all it takes
is a single afternoon to blast the wheels off someone’s laboriously
crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
Newsjacking on Kindle
Newsjacking on iPad
Free Newsjacking book excerpt
Getting
positive attention for your business via mainstream media is great!
That's why organizations spend so much money on PR agencies and
staffers.But the old "outbound" approach - sending a press release or PR pitch to hundreds of journalists via email doesn't work so well in a world of instant communications.
The new way to reach members of the media uses "inbound" PR - creating content that journalists are looking for as they write breaking news stories. I call this technique Newsjacking
Download Newsjacking-free-excerpt
I've teamed up with HubSpot (I'm on the HubSpot advisory board) to offer a free excerpt. If you haven't read my book, here is an opportunity to download a free excerpt of Newsjacking. Learn how to transform your PR from outbound to inbound.
http://www.newsjacking.com/
So, what I'm getting from this is that it is the art and science of getting involved in the news as it happens through social media and blogging of various kinds around the world. It has become a participatory sport or avocation and even a vocation for some around the world.
In some ways if you watch "Anchorman2" you see the beginning of this with their ideas for GNN (Global News Network) which is a parody of what actually happened on CNN through Ted Turner starting in the early 1980s. ESPN, MSNBC, FOX NEWS NETWORK, CNN and all the rest came originally from Ted Turner's idea of 24 hours a day participatory news where people can actually experience the news live on TV as it actually happens. This also was the beginning (even though people didn't know what reality TV was then) of "Reality TV Shows".
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Newsjacking
www.newsjacking.com/Newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.Amazon.com: Newsjacking: How to Inject your Ideas into a Breaking ...
www.amazon.com › Books › Business & InvestingNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage - Kindle edition by David Meerman Scott. Download it ...Newsjacking - David Meerman Scott
www.davidmeermanscott.com/books/newsjacking/IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.The Inbound Marketer's Complete Guide to Newsjacking
blog.hubspot.com/.../The-Inbound-Marketer-s-Complete-Guide-...May 23, 2012 - Learn what newsjacking is, and how you can do it to amplify your inbound marketing success.6 Newsjacking Tips for Branded Content
contentmarketinginstitute.com/2013/01/help-branded-content-use-news/Jan 9, 2013 - When used properly, newsjacking is a subtle yet eye-catching tool in your content marketing arsenal. Try these 6 tips to help your branded ...Web Ink Now: Newsjacking
www.webinknow.com/newsjacking/Nov 21, 2013 - The idea of newsjacking is quite simple: it is the art and science of injecting your ideas into breaking news, in real-time, in order to generate ...Web Ink Now: Newsjacking leads people directly into the buying ...
www.webinknow.com/.../newsjacking-leads-people-directly-into-the-buy...Nov 8, 2013 - The idea of newsjacking is quite simple: it is the art and science of injecting your ideas into breaking news, in real-time, in order to generate ...Web Ink Now: Newsjacking!
www.webinknow.com/2011/11/newsjacking.htmlNov 14, 2011 - Today my newest book is released. Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage ...Tips and Cautionary Tales for Real-time Newsjacking
www.convinceandconvert.com/.../tips-and-cautionary-tales-for-r...David Meerman Scott, marketing strategist, keynote speaker, and bests
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