Rare Vintage Photos of What Life Was Like in the ’50s
The Popularity of Drive-Ins Reached Their Peak In the 1950s
While drive-in theaters first launched in the ’30s, they became super popular in the ’50s among teens and families. In 1958, the number of drive-ins peaked at over 4,000. “Drive-ins started to really take off in the ‘50s,” Jim Kopp of the United Drive-in Theatre Owners Association told Smithsonian Magazine.
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“They offered family entertainment. People could sit in their cars, they could bring their babies, they could smoke. Drive-ins offered more flexibility than indoor theaters.” Drive-ins showed B movies because the theaters could only show one film a night, versus five or six times at an indoor theater.
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