http://www.cnn.com/2017/11/17/world/nation-brand-ranking-trnd/index.html
Germany supplants US as the country with the best global reputation
Story highlights
- US falls to No. 6 in survey that ranks the world's best nation brands
- "Trump effect" is behind the big drop, developer of brand survey says
(CNN)America's brand has taken a major hit in the age of Trump.
At least that's according to a survey that ranks the world's best nation brands.
The United States lands with an overall No. 6 ranking in the Anholt-GfK Nation Brands Index,
which measures 50 nations in multiple categories, including governance,
exports, culture, people, tourism and immigration/investment. The
United States was the overall No. 1 in 2016, but Germany took the top
spot this year.
The
source of America's big drop? President Donald Trump, says Simon
Anholt, a political consultant who developed the brand survey more than a
decade ago.
"We are witnessing a
'Trump effect,' following President Trump's focused political message of
'America First,' " Anholt said in a statement.
Anholt
noted that despite the big drop in the overall ranking, Americans
interviewed for the survey actually had a more positive assessment of
their country than they did last year.
And
this year isn't the first time that the United States has experienced
such a big drop in the survey. Anholt said the nation saw a "similar
fall in global perception" after the re-election of President George W.
Bush in 2004. The US fell to No. 7 then.
The West dominates the Top 10
Germany ranked first this year thanks to big gains in the governance, people and culture categories.
The
UK, which took a hit last year after the Brexit vote, regained enough
ground to hang on to No. 3 in the survey, and Anholt said that showing
indicates the United States should be able to bounce back, too.
"Previously,
America has never stayed outside the top ranking for more than a year
at a time," he said. "It will be interesting to see whether this holds
true in the 2018 ranking."
France
came in at No. 2, while Canada and Japan tied for fourth place. The
rest of the Top 10 is Italy at No. 7, Switzerland at No. 8, Australia at
No. 9 and Sweden at No. 10.
No non-Western countries managed to crack the Top 10.
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