Google

Begin quote from page 28 of Time Magazine of October 14th 2013

"The new role model for Google products turns out to be the oldest one in the store: search. Early incarnations of Google.com slaughtered competitors like AltaVista by being vastly more accurate. Other early hits like Gmail, with its abundant free storage, and Google Maps with its street imagery, succeeded for similar reasons. Google is trying to prove that it can still do that. "Larry (Page) pushes us to have 10X innovations--innovation 10 times greater than what we have in the market today," explains Johanna Wright, a vice president whose portfolio includes one of hte company's most important growth areas, mobile search."

end quote from: page 28 from Time magazine from the October 14th 2013 issue.

When I read things like this I understand why Google is so far ahead in their fields of endeavor much like Apple, to the point where Apple and Google are number 1 and number 2 on earth as companies at present.