To me, Gold has always been both a very wonderful but also very strange investment. Whenever I have bought and then later sold gold over the years I found I usually have lost money on the deal. So, I think this is a good place to start when talking about Gold. Very few of anyone but the most extremely savvy investors in Gold worldwide gain any money investing in Gold ever. This is a good place to start for the average person. BUT, it is a necessary part of any long term investment structure if you are actually planning for everything. I believe cash and gold in a bank safety deposit box or wherever you want is necessary to survive some potential outcomes. For example, I know people who keep in a safety deposit box things like cash, gold, Euros and Canadian money. This allows them to survive a collapse of the U.S. or Europe or Canada or even all three in some kind of extraordinary Emergency. So, even if cash (of all kinds is worth nothing, Gold and jewels will still be valuable enough to buy food, clothing and shelter with somewhere. So then, if I talk to money managers and investment consultants they will say something like "Even if you have all your real properties completely paid for so they actually become a valid investment at that point, you still need to be liquid enough no matter what to keep paying taxes and maintaining those properties to keep them no matter what. So, for someone who owns property that is paid for that wants to keep this property ongoing, having 10% of their liquid investments (cash, stocks, mutual funds, all kinds of bonds etc) be Gold, Silver or if you prefer Platinum. However, I personally like the feel and the energy of Gold the best but that is just me. Everyone is different. So, just remember this is a goal.
Also, a friend of mine who is a professional investor said he believes if you don't have your real property paid for or if you don't have real property that 40% of your liquid investments (cash, stocks, mutual funds, and all kinds of bonds) should be Gold, Silver or Platinum. This is a strategy tied in with surviving anything you might possibly encounter here on earth. So, short of dying this might be a good strategy for survival investments.
However, if you NEED any of this money to live or might NEED any of this money to live then don't invest in Gold. This money you invest in Gold needs to be over and above any money you potentially will need just for everyday survival for the next 10 or 20 years. So, Gold, to me, is a lifetime investment now that you never sell except for liquidity for buying food, transportation, shelter and clothes to put on your back or your family's in a real emergency. So, from my point of view Gold is ONLY a serious Survival investment for you and your family. Of course you are entitled to your own opinion. However, this is mine.
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